Fast fashion is like fast food. After the sugar rush it just leaves a bad taste in your mouth.
~ Livia Firth
Today we wanted to talk with you about fast fashion. As some of you may know fast fashion is the phenomenon that started in the 20th century where certain fashion industries produce loads of clothing, in small amounts of time for cheap prices. Many people, however, do not know that this fast fashion industry is one of the most damaging industries to our environment, and the people who make these clothes are often underpaid. This fast fashion phenomenon provides such a lot of waste that it is ruining our planet. A few brands that include fast fashion are H&M, Zara, Topshop & Pull & Bear.
Many stores are now coming up with campaigns against this waste. This is called the slow fashion movement. These stores are trying to recycle as many clothes as possible, in order to make sure that clothing won’t go to waste. They also try to design conscious lines, which are a bit more expensive, however, better for the environment.
We, ourselves, think our environment is very important and when we heard about the slow fashion movement, we wanted to contribute immediately. We did realise we couldn’t do something major right away, so we started small. We stopped buying clothes at fast fashion shops (such as H&M and ZARA) and try to buy most of our clothes second-handed or in slow fashion stores. Sometimes this means we will have to be a bit more for an item, however, it is for a good cost. We also don’t throw our clothes away anymore, but, we recycle them. This way you can make someone else happy with your clothes and you help the environment a bit. Another advantage is that we are lot more responsible with our expenses now. As you can see, it is very easy to act a bit more beneficial for our planet. Only a few small changes in your lifestyle can make a different.
What do you think about the slow fashion movement?
Kiki~Jane & Lily~Rose